Google Announce : Chrome will start blocking annoying website redirects

As part of Google’s ongoing work to make ad-ridden websites/blog more bearable, the organization is including some new protections to Chrome. Over the next couple months, the browser will start blocking various types of annoying, unwanted redirects, where a website or ad suddenly loads a new page, either because it's been hijacked by a dangerous ad or because it intentionally requires forcing visitors to see one.

Google’s plan to block redirects will roll out in three parts. It’ll first start blocking ads from redirecting visitors to another site when they haven’t been clicked on. During the issues, you will instead attend a toolbar on the page noting that a redirect has been blocked.

After that, Google will start blocking a type of redirect that acts like a reverse pop-up: instead of clicking and having an ad pop up, the current website will redirect to an ad, while the link you clicked will open in a new tab. Google says this is “effectively a circumvention of Chrome's pop-up blocker” and will begin preventing the original tab from being redirected

And finally, Google will go after more nefarious websites that open new windows when visitors click on invisible overlays or advertising links that are disguised as buttons, like video playback controls.

The first two changes will come as part of Chrome 64 and 65. Chrome 64 is currently at Google’s “Canary” release stage, meaning it’s pre-beta software. Google says the changes should be released to everyone “in the first few months of 2018.”